If you are a creative, or a maker or any kind of hustler you have probably toyed with the idea of creating an Etsy shop and I am sure many of you have indeed made an etsy shop.
For those of you who are still toying with the idea I was in the same boat as you until very recently so I want to help you get started with what I have learned in the last few weeks.
My shop isn’t launched yet, and I can’t wait to show you the shop once it does but needless to say I have been working on it a lot to get it up and going.
First, why start an etsy shop at all?
Whatever your craft, I know you want to get it out there and in front of potential buyers. But it can be difficult to split your time between creating and social medial campaigning if you are driving traffic to a new blog or website and you will probably not get the results you are after. By starting an etsy business.
Ok, so you want to start an etsy shop, now what?
Well the actual process of starting an etsy shop is super simple, they have done a great job of making the process easy, quick and very user-friendly and I think it works particularly well for people who have little or no experience with websites, HTML and all those skills you would need to actually set up your own self-hosted website.
As long as you have great product photos (etsy recommends at least 1000px) and you know roughly what prices you want to start at your are good to go on that front.
The hard work comes before and then again after you actually set up your shop.
First things first.
You need to know what you are going to do and whether you should even do it. Like any product, business or market you need to do your research
- Is there a demand for the products I am making?
- Is the market already saturated and should I look at something more innovative?
- Is my product relevant to etsy? (etsy has a pretty specific market attached to it, so familiarise yourself with the shops on etsy and how well they sell their wares).
- Am I going to make a profit? Meaning, is your product made in a manner and timeframe that you can actually put a mark up on it afterwards, or will you be working for nothing?
You will also need to design your brand, because that is what will sell your products, make people favourite your shop and get return customers. Great bios, links, photos, banners, logos, a solid name and a consistent image should all be at the forefront of your mind and need to be done quickly if you are to make any sales at all.
If you have decided that your product is sound and you really want to make a go of it, great we are up and running!
Now the work begins.
Now that you have set up your shop you need to work like crazy to actually make sales, improve your SEO scores, drive traffic and bring in an income. Don’t be fooled by the handcrafted nature of etsy, all the businesses on there are serious businesses and people make their whole income from etsy. It is an art to build a brand and sales so if you want this to succeed, don’t sit back and admire your work – work!
The best place to begin? The Etsy Seller Handbook an enormous amount of information, but well worth the time investment to get through it. Then, why not check out the Etsy Blog to get insights into successful stores, new trends and marketing advice. Immerse yourself in this specific marketing niche, and you will get there!
The other resources that you might find really helpful in this long journey to success
Etsy seller mastermind is a great, great, wonderful blog which really is what the name says, dedicated to helping you make sales.
I hope that gives you a few hours of reading to get through. As with all marketing platforms there is ALWAYS new information coming out and new tips to learn, many times over the years etsy has changed its algorithms, sometimes to sellers advantages and other times not so much so be prepared to continue to learn, work and grow your business.
Why should you NOT start an Etsy shop?
The biggest drawback that most people talk about are the fees involved. Every listing has an initial fee and then every sale has both a straight-up fee and then a percentage of the sale. This means that you never get the whole sale into your pocket, and often means that sellers increase their prices to make up for that – making it more difficult to sell your wares.
But, really if you can’t easily set up a full website or you aren’t sure you have your product or marketing on pointe yet, give esty a try and see how you go, start small, learn and begin creating a brand which you can one day move off etsy, if you want.
Have fun exploring this really engaging platform and hopefully you build an empire which can one day support you, or at least give you a tidy little hustle to play with in the wee hours of the morning!
Now go rock it.
If you have a new etsy shop, link to it in the comments so we can all check it out and tell you how much we love it! You just might snag a couple of new buyers in the process.